AI phone assistant
for trades businesses
The AI phone assistant answers the phone while you are on site or with a customer. It takes enquiries in full, arranges appointments and passes emergencies to whoever is on call. We set it up and support it in day-to-day operation.

Typical calls
“Could you look at our bathroom next week?”
“Our heating has stopped working.”
“When will your engineer arrive?”
What it takes on
Answering the phone
while you work
If you are up on a roof or working on a pipe, you cannot pick up. The assistant answers the call, clarifies the request and records it so you do not have to ask again later.
| Request | What the assistant does | What your team receives |
|---|---|---|
| New enquiry | Asks for the type of job, location, preferred dates and contact details. | A complete enquiry instead of a number on voicemail. |
| Book or move an appointment | Suggests free slots from your calendar if it is connected, or takes down the preferred date. | An appointment in the calendar or a clear callback note. |
| Emergency call-out | Recognises by your rules whether it is urgent and passes the case to whoever is on call. | The emergency with the person on call. |
| Questions about services and area | Answers what you have approved, such as which jobs you take on and where you work. | Fewer calls that do not fit your business. |
| Questions about ongoing jobs | Takes the question with job and address and explains the callback route you have defined. | Questions bundled instead of spread across the day. |
| Prices and quotes | Only states what you approve, such as a call-out charge, and refers quotes to you. | No price promises you did not make. |
| Suppliers and other calls | Takes messages and routes them to the right person. | A note in the right place. |
The assistant identifies itself as AI at the start of every call. Which systems it uses, such as a calendar, job management or inbox, depends on the tools you connect.
Emergencies and limits
Your emergency service,
your rules
What counts as an emergency differs from trade to trade. Before launch we agree what goes to whoever is on call at once, what waits until the next working day and what always stays with you.
Straight to whoever is on call
- Heating failure in cold weather
- Burst pipe
- Power cut in the whole building
- Door that no longer closes
Next working day
- Requests for quotes
- Maintenance appointments
- Questions about invoices
- Small repairs without further damage
Always to you
- Complaints and defects
- Price negotiations
- Matters you want to handle in person
- Anything the assistant cannot place with confidence
The examples show one possible split; you set the rules for your trade. If someone smells gas, sees fire or people are in danger, the assistant refers them to the emergency number 112 at once. This rule belongs in every setup.
In practice
6:40 pm,
you have finished for the day
A customer calls because the heating has stopped and the house is getting cold. The assistant asks for the address, the system and since when it has stopped. Your emergency rule says: heating failure in cold weather goes to whoever is on call at once. It passes the case on and tells the customer what happens next.

Illustrative workflow
- 1Call after hours
- 2Record address and problem
- 3Check the emergency rule
- 4Pass to whoever is on call
- 5The customer knows the next step
Illustrative example. You decide which cases count as emergencies and who is on call.
Introduction
From the first conversation
to the first call
We plan around six weeks until the assistant answers your calls. You have a say at every step.
- 01
Understand the calls
We look at which enquiries reach you and when you cannot pick up.
- 02
Agree the rules
Services, area, emergency service and handovers are agreed together.
- 03
Test with real cases
We run through typical calls before the first customer calls.
- 04
Launch and support
Once you approve, the assistant answers calls. We keep knowledge and rules up to date.
Good to know
Frequently asked questions
Your next step
How does that sound
for your business?
Tell us which calls reach you. In a free initial call we work out whether an assistant fits and how it would work for you. You will hear back within one working day.